Why Copywriting Principles Are Critically Important to Know
What is so cool about copywriting is that nearly any person can absorb the knowledge and become very skilled at it with time and dedicated effort. This type of writing is not easy to do even though reading a world class sales letter looks easy to write. If you could only read one book on copywriting, make it an excellent book on the principles because knowing how to write using that knowledge can serve you well.
The copywriter always has a goal in mind before ever beginning to write a single word.
Some words will be used differently in different contexts, and that means you seriously need to sometimes think about each word you use. So in order to make the most out this power that Internet privileges copywriters with, you should understand that you are encouraged to play a key role in helping the web shape up - you are the blacksmith of words that will ultimately contribute to the Internet in his own way to make it a better place.
Most copywriters today are writing Discover More for the web audience and that is it, and just remember you have to approach your writing based on offline or online applications. So yes, something for the web will be done differently, and basically you have to pretty much dumb it down when writing for online audiences. Therefore, the only look at these guys way you can connect with people and establish rapport is by sounding like you are one of get more info them.
Cutting and pasting copy from your offline channels is definitely not the solution because ultimately the way offline world operates is different from the online world. Just focus on learning the fundamentals of copywriting, and be sure you do the exercises they tell you to do no matter how stupid they may appear.
Yes, there are forums where copywriters gather, and you should seek them out because you can find solid information; but they are not the place to learn a solid education.
You will only get better when you write, and you will write either by self-disciplined practice of getting clients. But at forums you can derive value, just do not turn into a forum rat because it is a waste of your time. If you go for it, you will quickly discover that it can be very rewarding and interesting even though you will have to work at it. Once you understand the working of these basic principles, you'll see for yourself how each piece of the puzzle falls into place to give you a full picture. Avoid falling for the trap of thinking you are the best thing since sliced bread; besides, your first campaign or letter just may humble you.